Bok choi, a lovely vegetable for stir fries and slaws and brothy soups.
We were sharing a long fold up table with another woman who at first glance was selling vitamins. On the other side was the Historical Society. So there we were, Abe on my back, chatting up the passers by.
Abe kept asking me for a "gummy" and that is when I tuned into the woman selling vitamins. She was selling vegetable gumdrops. Gumdrops packed with a whole serving (or four? or ten? ) of vegetables.
The irony of our pairing there was not lost on me.
I pretty quickly lost any ability to make a joke about this situation. If I were a 'good' salesperson or comic, I surely would have bounced off her sales pitch to call in folks to our offerings. "Want the real deal? Check out these nutrient rich micro greens!" or "How do you chop those things for a stir fry?"
I was selling the work of a farm, its workers, soils, microbes, bugs, animals and plants, I was not able to call in just the right tone to pull off anything clever. (I take this way too seriously.) So I just stood there and answered gardening questions and talked about what we grow and sell.
We sell vegetables.
And I can say now, we sell Real Vegetables. . . Not gumdrop vegetables.
(I did finally let Abe try two of the three colors/flavors. He would definitely have bought some if I had only forked over my wallet to him.)
200 ft bed of kale, uncovered for a morning harvest. To the left is garlic.
Just yesterday, a friend of the farm sent along a link to a New York Times Op Ed by Jeff D. Leach that sings the praises of fresh, locally grown (and washed) vegetables. Unlike most "eat more vegetables" pieces, this one is about dirt and the dusting of natural microbes that coat the leaves and fruits that arrive in your CSA shares. Apparently these Village Farm vegetables carry millions of crucial microorganisms to our immune systems. More good news for the Real Deal Vegetables!!!
I loved this article. It marries my interests in digestion, evolutionary biology and agriculture in a most pleasing way. Click here for a link to it.
Thank you for enjoying our soil mineral mining, photosynthesizing, microbe carrying, and vitamin packed real live vegetables.
We like our business and our life a whole lot.
Best wishes from Village Farm,